One of the Toyota Yaris greatest strengths is its impressive safety package. In 2010 the Toyota Yaris adopted the Toyota Star Safety System as a standard feature that includes anti-lock brakes, stability control and traction control. The Toyota Yaris is one of the few vehicles in its segment to offer these safety features as standard equipment. The Toyota Yaris also has a simplistic, cute design that reviewers like, and good fuel economy of 29/35 mpg city/highway. Overall, it’s a practical car for commuters. However, with top-scoring models like Ford Fiesta and Honda Fit in the class, the Toyota Yaris has trouble. First, the 2011 Toyota Yaris's interior is bland compared to the competition’s. Plus, when you add features to spice it up, the price inflates quickly. Even basic options like power windows and doors are only offered with package upgrades. Unlike the Fiesta and Fit, the Toyota Yaris does not prioritize driver comport. The dashboard is centralized, rather than in front of the driver, and seating is uncomfortable. Reviewers do point out that Toyota didn’t model the Yaris after high performance luxury vehicles. Rather, the Toyota Yaris was penned for daily commuters who don’t want to spend a lot of money. "In the end, the…Toyota Yaris remains a sensible choice,” Edmunds says. “But the competitive field holds the advantage."
While there are few small cars that match the 2011 Toyota Yaris's price of $12,855 for the three-door liftback with a manual transmission, many surpass the Yaris when it comes to interior quality and driver comfort. The Honda Fit, for example, costs about $2,000 more than the Toyota Yaris, but it comes with a long list of standard features and has stellar fuel economy: 28 mpg city and 35 mpg highway. Plus, the Honda Fit receives high marks from the automotive press for its zippy performance on the road. The Ford Fiesta is definitely worth a look. It’s about $700 more than Toyota Yaris and has optional features like heated seats, Ford’s SYNC system and airbags for the driver’s knees. Unlike the Toyota Yaris, the Ford Fiesta comes standard with automatic windows. The Ford Fiesta, averaging 28 mpg in the city and 37 mpg on the highway, matches the Toyota Yaris's fuel economy. Like the Yaris, the Fiesta is available as a sedan or hatchback.